I know we are aiming for 10 requirements but might I suggest a slightly different way to produce an outcome.
Essentially a culture of listening is predicated on dialogue which is the key characteristic of what our industry ought to be doing – encouraging dialogue between organisations and publics/stakeholders. Dialogue is only possible if there is some mutual basis for a meaningful discussion. Without knowledge and understanding speaking and listening is essentially a futile exercise. At the same time the practicalities – requirements, instruments, methods – of dialogue vary between markets, cultures and countries. Cultural relativity is a factor in how we operate.
In such a situation, rather than requirements, could we re-direct our focus towards a set of principles which can be operationalized in different ways depending on the organisations and the cultures in which they are followed. This is akin to differing regulatory approaches where one focuses on principles and the other on prescriptions with the latter prompting more and more prescriptions to cater for new eventualities.
To this end some principles on which a culture of listening could be built might be:
1. Creating an organisational and communication vision based on building trust through transparency and meaningful relationships with stakeholders and the wider community.
2. Implementing policies and principles of transparency based on internationally recognised standards for corporate social responsibility, sustainability, financial and governance reporting. (Some egs could be cited under each).
3. Implementing policies and structures which cultivate and maintain enduring stakeholder relationships.
4. Striving to align organisational values and strategies with the public’s interests.
5. Establishing evaluation methodologies which measure and monitor the quality and range of key stakeholder relationship characteristics such as trust, empathy, confidence (any others?)
Please note that points 3. And 5 are rough paraphrases of some of Craig Fleisher’s thinking on public affairs strategic planning models.
Not sure if there is any help but might prompt some further discussion.