About

The Melbourne Mandate

A new conversation on changing organizations – and changing communication

The Global Alliance for Public Relations and Communication Management invites practitioners and academics from around the globe to join a conversation on how communication is changing our world, our organizations and our profession – and how communication must change as a consequence.

The aim

To build an international consensus on a new “mandate” for the organizational and societal value of public relations and communication management in the months leading up to the 2012 World Public Relations Forum in Melbourne, Australia, this November.

The three dimensions of the dialogue

  1. Defining organizational character
  2. Creating a culture of listening and engagement
  3. Understanding personal, organizational and professional responsibility

For more details:

  1. Abstract
  2. Media Release
  3. Survey Results
About the Global Alliance

The Global Alliance for PR and Communication Management is the confederation of the world’s major PR and communication management associations and institutions, representing 160,000 practitioners and academics around the world. The Global Alliance’s mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.
The Global Alliance works on the cooperative efforts of communication professionals to tackle common problems with a global perspective. By partnering with regional, national and international bodies to increase professionalism in Public Relations and Communication Management, this Alliance works to enhance the influence of the industry among its constituents around the world.
The Global Alliance for Public Relations and Communication Management is a non-profit organization registered in Switzerland.

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