This working group is chaired by Professor Anne Gregory, UK, Chair elect, Global Alliance and James Wright, Managing Director, Red Agency, Australia.
Defining organisational character
If reputation is an absolute measure of how others judge an organization, an authentic and aspirational effort to define its DNA or core character and ways of doing things might be the organization’s way of influencing the factors that build that reputation.
The first question for us to discuss in this section is this:
How can communicators contribute to defining, maintaining, assessing and sustaining an organization’s DNA or core character?