Global Alliance survey
In March 2012, the Global Alliance published the results of its survey of its members – the leaders of the world’s major public relations and communication management industry associations.
Abstract for public comment
The survey inspired an opportunity for a new ‘Melbourne Mandate,’ developed by consensus in the months leading up to the World Public Relations Forum in Melbourne, November 18-20, 2012. The Melbourne Mandate abstract is our first post for public comments.
The Global Alliance has assembled working groups on each of the three elements of the Melbourne Mandate:
- Defining organizational character – chaired by Professor Anne Gregory, UK, Chair elect, Global Alliance and James Wright, Managing Director, Red Agency, Australia.
- Understanding personal, organizational and professional responsibility – chaired by Catherine Arrow, FCIPR MPRINZ CPRP, GA Board member, New Zealand and Toni Muzi Falconi, Past Chair, Global Alliance, Italy
- Creating a culture of listening and engagement – chaired by Associate Professor and GA board member Gregor Halff, Singapore and Noel Turnbull, Fellow PRIA, Former CEO Turnbull Porter Novelli, Australia.
The overall Melbourne Mandate working group process will be co-chaired by GA chair Daniel Tisch, APR, Fellow CPRS, and past GA chair Jean Valin, APR, Fellow CPRS.
The working groups will include public relations practitioners and academics from around the world. They will develop draft texts in the months ahead.
Public comment period
The output of the working group process — draft texts for the Melbourne Mandate — will be published here in the third quarter of 2012.
Debate and proposed endorsement
The final text will be used for debate at the World Public Relations Forum, in Melbourne, November 2012.